In my work, I am passionate about creating websites that are visually stunning and unique. I love to bring art into my work as much as possible and am always interested in discussing how the art and digital worlds can crossover and compliment each other.
There is, of course, another side to a successful website apart from how it looks. A website should build your audience, attract your ideal clients (and filter out unsuitable ones) and be a hard-working part of your sales funnel. No matter how great it looks if nobody is visiting it’s not doing its job.
This is where Search Engine Optimisation (SEO) comes in. SEO is relevant to EVERYONE who has an online presence for their business or brand and, with a bit of good advice, is something anyone can work to improve for themselves. In this three-part series of blogs on SEO, I hope to share some of that good advice.
The first step is clearly understanding how SEO works.
Search Engines behave exactly like our brains. We all do it – we see a stranger in the street and we make assumptions about their lifestyle. If I spot a person who has tattoos, is wearing ripped jeans and has brightly coloured dyed hair I will assume they like rock music or work in a creative industry. I might be wrong, but you can see why I would think of these things. This is EXACTLY how search engines work, they make decisions about our websites based on the design and content. The key thing we learn from this is that there is not one single action we can take to improve SEO, just like the example I use, there isn’t one thing that people do or wear that makes us draw conclusions about them, its several things brought together for one common outcome.
Whilst learning that there isn’t one single route to take to improve our online presence can feel daunting – and it is true, the list of thing that affect SEO on our websites is extensive – it can also be approached as an exciting prospect knowing there is so much opportunity to improve our search presence and increase our audience online.
SEO is relevant to every aspect of your website.
Search engines do not publish the criteria that they add to the algorithm’s that make the decisions about website ranking, this ensures we focus on creating good quality websites and content as opposed to just following the rules of SEO. Make sure you consider SEO in every aspect of your site. Choose fonts that are easy to read, check all your links are working, make sure your site is usable on all screen sizes and don’t use a colour scheme that has bad contrast making the text difficult to view. Every single thing that makes the quality of your website better improves its reputation in the eyes of a search engine.
It’s important to note here that we are creating websites for people, not to please search engines.
If people like your website Google will too. When designing your website and creating content for it think about what your target audience will like and find engaging (note, search engines do not publish the rules that they use to rank our content, SEO and Marketing specialists spend time, mainly through trial and error, trying to work this out highlighting successful trends when we see them).
Some rules of SEO contradict each other.
The perfect website in terms of SEO doesn’t exist. One example of this is “keyword stuffing”. This is when we use too many keywords on a site or page. As a rule, using a keyword more than 3 or 4 times on an average web page is best avoided. However, when you consider that you need to use keywords in image titles, links and text and these words need to relate to each other it can become tricky to get the balance right and some of the things you might do to create balance may cause other SEO problems. This is just something we have to live with.
Having original and relevant content is one of the most important aspects of SEO that, when done well, can vastly improve SEO alone.
The more specific we are about how we describe our website the easier it is for Google to match us up with our target audience and the more interesting and unique that content is the more likely it is to be popular with its users.
Simply put, if your target audience online is people who like Disco music you need to talk about Disco music in your text, a lot, add relevant images and video and select a colour scheme and font that matches the trends of that genre.
In my next blog in this SEO series I talk more about exactly what you should be considering when creating original and relevant content for your website.
I hope you enjoyed reading this blog, good luck with your SEO project – Jo.
At Disco Mountain we only provide SEO services for websites we have built ourselves and believe that the best results are actually achieved by people completing the optimisation on their own after taking some time to understand exactly how.
As a response to this, we have put together some resources that share our SEO knowledge so people who don’t have a Disco Mountain website can do just that – understand how SEO works and gain control of their own online presence…
In this series of short and easy to understand (no “tech” speak) videos Jo explains the exact SEO approach she uses to get our clients incredible results.
This toolkit will give you SEO focused strategies you can use across all your website projects leaving you feeling excited about the endless ways you have at your fingertips to increase website traffic and grow your business.
Promote Your Website Toolkit.
A website is an incredible tool for any business. The list of ways you can use it to increase brand awareness and revenue are endless.
However, often the process of promoting a website can feel overwhelming.
This toolkit shares some tried and tested effective strategies, that anyone can implement, which will result in more people reaching your website and wanting to do business with you online.