In my last blog in the SEO series, I shared insight into exactly what SEO is and why it’s essential for anyone who has an online presence to understand. One of the best ways to get good SEO results is to create great content, in this blog, I’ll explain what you need to consider when doing this from an SEO perspective.
You must understand clearly what keywords are.
Keywords are the words that we type into search engines when we want to find things. If we want to buy glitter we type “glitter” into a search engine and lots of websites that sell glitter appear. Glitter is a great keyword to use if you are a glitter manufacturer. Include keywords in the text of your website to tell search engines, clearly and specifically, what your website is about and that will help it suggest you to people who want what you’ve got!
You can (and should) research your own keywords.
Because there is a lot of competition for certain keywords its useful to try and find a balance between using popular words, that get a lot of traffic but equally have a lot of competition, and less popular words that get less traffic but therefore have fewer websites using them. My mantra is that nobody knows your business better than you. So, whilst there is value in getting a professional to source keywords for you if you know your target audience and industry well you are best placed to try and second guess what the people that would find your website useful are typing into a search engine.
To go back to my glitter analogy, you might sell “biodegradable glitter”, “body art glitter”, “metallic glitter” or “holographic glitter”…I imagine at the moment there are 100’s of different types of glitter, someone who actually runs a glitter based business is going to be much better placed to name them all than someone who specialises in SEO, and each one is a relevant keyword.
Don’t overdo it!
By now I imagine you might be thinking “amazing, I’ll just fill my site with keywords and watch the traffic roll in”. Unfortunately, this is an outdated strategy as search engines now penalise sites that engage in “keyword stuffing” – using too many of the same keyword. To avoid this here are some keyword usage guidelines;
- For each page of your website choose one main keyword and as many secondary keywords as you need to meet the following rules.
- Use the primary keyword in the page title, page description and once in the first 100 words of the main text.
- Use the secondary keywords in image labels and descriptions and text headers and main text.
- Use each secondary keyword no more than three or four times and in main text use a different keyword every 100 words or so.
Search engines do not decide the value of keywords, we do.
It’s a common misconception that search engines are the ones who control the value or popularity of keywords. Not true. We do. “Super Bowl 2020” was a very popular search term at the start of the year and therefore valuable key phrase. This is not because Google gave it special powers, this is because of the popularity of American Football in the culture of North America and the global interest of the heavily promoted half-time show. Google didn’t decided the Super Bowl was a big deal, we did by typing “Super Bowl 2020” into search engines millions of times a day.
Share your knowledge.
Blogging is great. Rumours that the internet is “full” or nobody will be interested in the knowledge you have to share in untrue. If your website has a lot of useful and original information (remember, we are all different so original can simply mean your opinion or experience of a very popular subject) people will want to see it so search engines will want to show it to them. Remember, its all well and good getting people to our websites but if we want them to stay long enough to ensure they connect or buy our products or services we have to keep them interested!
There is an analytics measure called “Bounce Rate” which Google uses to monitor content popularity. If people visit a website and leave it very quickly, indicating that the content is not relevant or interesting, Google will give you a high bounce rate and in turn, a black mark against your SEO ranking. Once people reach your website you must make sure they are kept interested when they are there.
SEO is somewhat a popularity contest and websites that are shared on other sites do well, it’s almost like a thumbs up to a search engine that if your site has been featured by another its “ok”. Get digitally social and share your website and feature others on yours.
In my next blog in this SEO series, I talk about how to monitor the traffic arriving at your website and adapt your content accordingly.
I hope you enjoyed reading this blog, good luck with your SEO project – Jo.
At Disco Mountain we only provide SEO services for websites we have built ourselves and believe that the best results are actually achieved by people completing the optimisation on their own after taking some time to understand exactly how.
As a response to this, we have put together some resources that share our SEO knowledge so people who don’t have a Disco Mountain website can do just that – understand how SEO works and gain control of their own online presence…
In this series of short and easy to understand (no “tech” speak) videos Jo explains the exact SEO approach she uses to get our clients incredible results.
This toolkit will give you SEO focused strategies you can use across all your website projects leaving you feeling excited about the endless ways you have at your fingertips to increase website traffic and grow your business.
Promote Your Website Toolkit.
A website is an incredible tool for any business. The list of ways you can use it to increase brand awareness and revenue are endless.
However, often the process of promoting a website can feel overwhelming.
This toolkit shares some tried and tested effective strategies, that anyone can implement, which will result in more people reaching your website and wanting to do business with you online.